<aside> đź’ˇ This scorecard is based on work by Abby Covert and Torrey Podmajersky.

Use this card to score content that comes into your office hours, gut check content you might be too close to, or use the resulting score of any content to justify review and revision. However you use it, this scorecard is backed by evidence. Enjoy!

Content scorecard for: [your work]
Customer goal
Business goal

| | 0-5 0 = Disagree, 5 = Strongly agree | | --- | --- | | I think the information in is easy to understand. | | | I found the path to task completion obvious and free of distraction. | | | I think a user would find it difficult to describe this experience to a friend. | | | I think that a user would be able to complete their tasks without massive frustration or abandon. | | | I found that there are a few clearly-labeled navigation options that lead users where they may want to go next. | | | I think the experience shows restraint with regard to promotional messaging. | | | I think it would be difficult to contact a support person if necessary. | | | I found it difficult to find exits and other important controls. | | | I think a user could easily describe the value conveyed with this information. | | | I don’t think this content would improve user satisfaction. | |

Score
Total points scored
Points possible 50
Score
= scorecard score / 50 * 100 %

Heuristics research details

Source: Abby Covert, My IA Heuristics Journey

Find more content design resources at jason-fox.net